Blogging: PR nightmare or dream?

Articles read:
-Blogs Will Change Your Business
-Bloggers Send a Warning Shot to Corporate America

It seems today that blogs are helping businesses as well as hurting them. Good PR is considered to be a valuable asset to a company- one they are willing to spend enormous amounts of time and money on. It seems that blogs are now capable of ruining or boosting any established name a company has made for itself within the privacy of our own homes. And my opinion is just as important to consumers as the tag line that their marketing team spent all night creating.

How can that be? Well, I guess there are people out there who want to hear what I have to say. I was always convinced of the opposite. It has been reported that only 27% of Americans bothering looking at blogs, and yet they are able to make a huge impact. I guess as the trend continues more and more will become more aware of the blogging world. I guess the best way businesses can handle such a phenomenon is to join the crowds before its too late and their name starts being a keyword in these online journals before they have even bothered to sign on. By being online a company has the ability to reach customers in a much more personal fashion, as opposed to an ad, and can do it for a much cheaper price. (i.e. $0.00) So it must be better to be safer than sorry, might as well beat your customers to the punch.